Logo design for acai bowl shop and health + lifestyle brand in Peekskill, NY
Freelance
Neon sign
Primary logo
The client wanted to communicate a health-food and fitness lifestyle brand without relying heavily on visual puns and typical iconography. They also wanted to present as "cartoony" and family friendly. The final logo suggests the general shape of a kettle bell for the ape's face.
The client wanted to communicate a health-food and fitness lifestyle brand without relying heavily on visual puns and typical iconography. They also wanted to present as "cartoony" and family friendly. The final logo suggests the general shape of a kettle bell for the ape's face.
Additional assets for merch and social.
Cold Pressed juice labels
Merch mockups
Early concepts