Imaginary Content specializes in enhanced content through unique and proprietary SCOAR approach that uses predictive analytics, expertise in consumer messaging and category excellence to increase conversions, market share and revenue. Produces high quality and strategically enhanced content for top brands like Kraft Heinz.
Art Director
Art Director
Here is a standard example of Mobile Hero development. The goal is to clean up the packaging and clearly communicate the product highlights. The important communications for the consumer here are:
Brand name
Flavor
Sugar Free
4Pack
Brand name
Flavor
Sugar Free
4Pack
The following are a few examples of products that I have developed mobile heroes and carousels for. These usually end up on Amazon brand stores, Target and/or Walmart.
Hershey's
Original > Mobile Hero:
•Removed legal copy
•Covered up openings in packaging to make room for logo, taste appeal and pack count communication
•Enhanced taste appeal
•Swapped placement of logo and taste appeal to create more room for enhancements
•Removed legal copy
•Covered up openings in packaging to make room for logo, taste appeal and pack count communication
•Enhanced taste appeal
•Swapped placement of logo and taste appeal to create more room for enhancements
Jell-O
Original > Mobile Hero:
•Removed legal copy
•Enhanced taste appeal
•Rearranged placement of taste appeal to create more room for enhancements and clearer communications
•Clearly call out pack count
•Removed legal copy
•Enhanced taste appeal
•Rearranged placement of taste appeal to create more room for enhancements and clearer communications
•Clearly call out pack count
Natural One
Original > Mobile Hero:
•Removed legal copy
•Enhanced label sizes for clearer communications on the lid and body (100% Natural + main communication)
•Enhanced taste appeal
•Refrain from covering bottle's silhouette as it's shape is an important part of the branding
•Removed legal copy
•Enhanced label sizes for clearer communications on the lid and body (100% Natural + main communication)
•Enhanced taste appeal
•Refrain from covering bottle's silhouette as it's shape is an important part of the branding
Miracle Whip
Original > Mobile Hero:
•Removed legal copy
•Enhanced logo lockup
•Clearly call out container size
•Refrain from covering bottle's silhouette as it's shape is an important part of the branding
•Removed legal copy
•Enhanced logo lockup
•Clearly call out container size
•Refrain from covering bottle's silhouette as it's shape is an important part of the branding
Lunchables carousel for Walmart. These carousels also in Lunchable's Amazon brand store.